| PRESS RELEASE For immediate release Revolutionary photo lighting ROLOLIGHT SOFTBOX DAZZLES THE PHOTOGRAPHY INDUSTRY Quebec City, October 26, 2005 – ROLOLIGHT Corp. literally dazzled the photography industry with its revolutionary ROLOLIGHT SOFTBOX during the Photo Plus Expo held at the Jacob Javits Center in New York October 20-22. After a series of conclusive trials by photographer Claude Mathieu of Studio Pub Photo in Québec, ROLOLIGHT Corp. introduced its unique lighting system to the photography industry with resounding success. Professional and amateur photographers alike were pleasantly surprised by the endless applications for this kind of lighting in the photography industry. The strong interest shown for ROLOLIGHT SOFTBOX confirms its advantages on the set.
Roll out the light!
The unique feature of this product is the fact that unlike conventional sources of light having tubes fixed on a rigid panel or in a case, ROLOLIGHT SOFTBOX is a flexible modular media using type T5 tubes. This easy to handle, compact system can be rolled up, bent, expanded and divided almost endlessly. The simplicity and efficacy of ROLOLIGHT SOFTBOX has caught the eye of top photographers.
“In the weeks to come, we will be meeting with professional photographers so that they can assess and appreciate all the possibilities the ROLOLIGHT concept has to offer,” stated company president, Robert Landry. ROLOLIGHT Corporation recently won a Mario Award for its innovative products at the National Association of Broadcasters 2005 in Los Angeles. - 30 -
Appended: shots of the Studio Pub Photo trials with photographer Claude Mathieu.
Information: Robert Landry, ROLOLIGHT Corporation (418) 623-8151 Robert Landry président/president |